Studio background

About Freshdeal — Australian web design studio

We design WordPress and ecommerce websites that deliver measurable results for small businesses in Sydney, Melbourne and across Australia. Fast, accessible and built to convert.

Start a project See our work Serving: Sydney • Melbourne • Nationwide

Our mission

Freshdeal helps Australian small businesses grow online with affordably built, performance-focused websites. We combine strategic UX, clear messaging and reliable WordPress development to create sites that perform.

Conversion-first

Designs that guide visitors to act.

Local support

Melbourne-based team, AEST business hours.

Scalable

From brochure sites to complex ecommerce.

Services we offer

Custom WordPress

Tailored themes, page speed optimisation, CMS training.

Custom WordPress

Ecommerce

WooCommerce stores with secure checkout and shipping.

Ecommerce

Responsive & Accessibility

Mobile-first layouts and WCAG-friendly practices.

Responsive design

Our process

Workshops, competitor review, KPI definition and sitemap to set the project direction.

Wireframes, visual design and interactive prototypes for stakeholder feedback before development.

Development, QA, performance tuning and DNS migration with post-launch support options.

Meet the team

Founder

Ava Thompson

Founder & Lead Designer

Ava leads strategy and visual design with 12+ years creating high-converting Australian websites.

Developer

Liam Chen

Senior Developer

Builds performant WordPress and WooCommerce solutions with focus on security and scalability.

Project Manager

Sofia Patel

Project Manager

Keeps projects on track, communicates with clients in AEST and ensures smooth launches.

Selected projects

Project 1
Boutique Retailer — Ecommerce

Custom WooCommerce store with 30% faster checkout and improved conversion rate.

Project 2
Professional Services — Lead Gen

Accessible responsive site with clear service flows and measurable lead capture.

Project 3
Local Cafe — Responsive Site

Mobile-first menu site with online bookings and integrated maps for customers.

Values & sustainability

We choose efficient hosting, optimise images and reduce client maintenance overhead. Our design decisions aim to lower energy usage and improve long-term site maintainability.